Yosi Iced Tea
Yosi uses the finest ingredients from Taiwan to create a revitalising iced tea that New Zealanders will love.
Studio Narrative’s brand refresh and packaging design references the origins of the product in a contemporary way for New Zealand consumer. The fresh colours, use of clean space and the graphic illustrations all add up to give the consumer a sense that this is a quality ‘good-for-you’ product.
CONCEPTUAL DESIGNS ONLY
Strategy — Ben Percival